Basically, the world’s largest motorcycle event. Perhaps it was the appeal of hard sand, warm winter days and the excitement of that first motorcycle race on the beach, that made Daytona Beach the home of Bike Week. Maybe it was the spirited activities surrounding the event that have kept people keep coming back. Whatever the case, Bike Week has been a tradition since January 24, 1937 – the inaugural running of the Daytona 200. Today Bike Week has transformed into a 10-day festival attracting 100′s of thousands of Harley enthusiasts.